PUMA South East Asia enlisted six women to star in the brand’s ‘D You’ campaign: Siti Saleha and Vanessa Tevi from Malaysia, Kelly Tandiono and Rani Ramadhany from Indonesia, and Dawn Yeoh and Sheila Sim from Singapore. These six women will be part of PUMA’s Official Female Ambassadors.

The PUMA Ambassador is one who is fearless in the face of adversities and unapologetic for being who they are, such as Rihanna, who served as the campaign’s creative director, as well as Cara Delevingne, who was recently selected as the face of ‘Do You’ campaign.

Representing Malaysia, Siti Saleha is a model, actress, host, and speaker. Being a new PUMA Female Ambassador,  she hopes to reach out to more people to be confident and to not be afraid of self-expression.

“To DO YOU means to understand who you truly are, because everything starts from within. It is important to embrace all of you; the good and the bad. You need to understand it and use that as a motivation to strive for a better tomorrow, but always remember to DO YOU first as everything starts with you!” said Siti about the essence of the global campaign.

As the brand inspires women to stay true to themselves, make their own rules, and never take ‘no’ for an answer, Miss Universe Malaysia 2015 Vanessa Tevi was the perfect candidate to front it. She has bungee jumped, skydived, white water rafted, and has conquered various mountains around the region.

“Believe in your goals, hold on to them with your head high and never let anything or anyone deter you from scoring what you believe you can achieve. Know yourself and know that there shouldn’t be anyone else’s skin that you are able to stand most comfortable in BUT yourself” she says in her message to fellow women out there.

The regional campaign kicks off this October.

Related: Puma Brings Back The FENTY PUMA by Rihanna Creepers