The edgy model-turned-actress Cara Delevingne is the new face of PUMA’s ‘Do You’ women campaign, which aims to inspire confidence in women everywhere.
“To ‘Do You’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” Delevingne said in a statement. “It’s about accepting who you are, no matter your faults. ‘Do You’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone.”
PUMA describes Delevinge as ‘The latest. The greatest. The most unapologetic.’ In a statement released by PUMA, the company stated, “She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign.”
The campaign is directed by none other Rihanna, who is responsible for Fenty Puma by Rihanna.
In the campaign shots, Delevinge poses in PUMA athletic wear, showing off her washboard abs, in a studio and on the New York City streets.
PUMA’s ‘Do You’ project spans across multiple categories, from its running and training to sport style collections. The campaign will be featured in outdoor advertising, Puma stores and retailers, and on puma.com.
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