Global sports brand PUMA has recently launched its newly-refurbished flagship store in Suria KLCC. Spanning across 400 sqm, the new PUMA store in KLCC is set to feature the SELECT concept, whichis dedicated to showcase the brand’s designer collaboration collections with top celebrities andbrands such as Selena Gomez, Big Sean, Ader Error, and Shantell Martin.
Apart from the designer collaborations, the newly-renovated KLCC store will also be introducing PUMA’s golf range. This will be the first PUMA store to feature PUMA’s golf products.
In conjunction with the grand launch, an exclusive preview to witness the unveiling of PUMA’slatest fashion trends was showcased via a fashion show. Celebrating iconic collections that broadcast women and their individuality as echoed by PUMA’s #DoYou campaign, bridging the gapbetween modern art and fashion, as well as honouring 50 years of PUMA Suede, all of which captured the spirit of the brand and celebrated each artist’s contribution to their respective industries.
PUMA will also be growing its online presence in the region with the establishment of its own e-commerce platform in early 2019. The launch of a direct e- commerce site would come in addition to its existing presence in the online environment through e-commerce partners such as ZALORA and LAZADA.
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