“Be Iconic” – Celebrating PUMA’s Over 50 Years of SUEDE History

This season, leading sports brand PUMA is celebrating the triumphant legacy and illustrious history of its SUEDE shoe with its luxurious ‘Be Iconic’ campaign and a series of opulent activations at PUMA stores across Malaysia. With more than five decades of history under its belt, the SUEDE has become the premier PUMA sneaker while going through several appellations – from the PUMA CRACK, to the CLYDE, the PUMA STATES, and finally embracing the name PUMA SUEDE globally.

Having a strong influence on culture beyond sports, the iconic SUEDE was the shoe of choice for break-dancers and hip-hop artists in the 1980s. PUMA also collaborated with legendary designers and artists such as Rihanna, Jil Sander and Alexander McQueen to create daring new products and collections which will forever be linked with the history of design and fashion.

The ‘Be Iconic’ campaign will see new colourways of the SUEDE shoes being released as in-store exclusives at all PUMA stores across Malaysia. The 75 year anniversary SUEDE shoes feature a full suede upper alongside some modern touches for an improved overall quality and feel to an all-time great. In addition, the SUEDE gets a camowave effect with layers of material reimagined into organic waves, delivering a fresh take on a classic.

The PUMA SUEDE will be available on PUMA.com and PUMA stores. From 6th to 31st March, receive an exclusive PUMA SUEDE Sticker Pack* upon purchase of a SUEDE shoe at any PUMA retail store in Malaysia. Moreover, top up an additional RM15 with a purchase of a PUMA SUEDE to receive a suede cleaner* to keep your new shoes bright and clean!

*First-come-first-serve, while stocks last. All terms and conditions apply.

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