Pomelo Fashion, Southeast Asia’s favorite platform for fashion and lifestyle, kickstarts the summer season with the launch of its Spring Summer 2022 campaign with the theme, “Pomelo Girls Run The World“. In honor of International Women’s Day, join Pomelo in a movement to celebrate fun and fearless women with its SS22 Campaign this March.
Pomelo’s SS22 in-house collection combines an earthy palette and muted undertones with splashes of fun and freshness. Get ready to take over the world in Pomelo’s best-selling silhouettes with this 53-piece collection: mini flare dresses, scarf tops, cropped cardigans, and denim, in sustainable fabrics, exclusive novelty prints inspired by seasonal produce, and more.
In addition, Pomelo is thrilled to continue teaming up with like-minded brands on its platform that embody and represent its Pomelo Girls community across the region. Complementing the collection is a fresh assortment of trendy and exclusive items from independent and global brands such as Runaway the Label, Sister Jane, Urban Revivo, Cotton on Body, and Adidas, available only on Pomelo.
Pomelo’s “Wear It Your Way” Campaign
Exclusive to this launch, Pomelo Girls are also invited to express their creativity through Pomelo’s “Wear It Your Way” campaign. Simply shop a minimum of RM $300 online, on the Pomelo App, or instore to receive a limited edition gift set featuring an exclusive SS22 Tote Bag and stickers. With this activation, customers are encouraged to customize the tote and style their SS22 items by tagging Pomelo on Instagram at #PomeloGirlsRunTheWorld to showcase their creativity, spreading an empowering message while allowing one’s individuality to shine through.
Pomelo’s Spring Summer 2022 collection is now available on the Pomelo app via iOS and Android, online at pomelofashion.com, and in-store at 1 Utama Shopping Centre. Prices start at RM 39.00.