SK-II released its first-ever self-directed film series “PITERA & Me” featuring its newest brand ambassador, MINA from K-pop girl group Twice. MINA was giving a mission to take on a self-care break with SK-II PITERA Essence to open up about her true self in the series, which was filmed 24/7 in a vacation house.
“My goal this year is to spend more meaningful time, take care of myself and do something fun everyday. I’ve been very busy since I debuted and I think it’s time to rediscover myself, skincare included. With PITERA Essence, I want to start a new skincare routine,” said MINA.
In the series, MINA was completely bare skinned and up close & personal in front of the camera. You can discover a side of her you never knew as she opens up about her life, reconnects with her hobbies and films her first experience with SK-II PITERA Essence while answering fans’ most-asked skincare questions.
Through the series, you will get to know SK-II and its cult-favourite skincare product PITERA Essence all over again, through the eyes of this Gen-Z celebrity brand ambassador.
“PITERA and Me” is SK-II’s latest collection of stories about its iconic PITERA Essence. Through the years, SK-II has been on a journey to decode pop culture—entertainment, music and art—to bring to life its stories of PITERA and transformation to Crystal Clear Skin in new and meaningful ways for its consumers over generations.
PITERA Essence is SK-II’s signature and most awarded bestseller. With its unchanged formula, PITERA Essence contains over 90% PITERA – SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Dubbed as “Miracle Water” in Asia, Facial Treatment Essence is loved by millions of women around the world for its transformative power to Crystal Clear Skin.