Pomelo, Asia’s leading omnichannel fashion brand, joins the fashion industry’s fight against the Covid-19 by launching Pomelo Cares – a multi-pronged initiative to support the community and frontline medical sector, as well as educate and encourage the community to practice social distancing. As part of this effort, Pomelo will be rolling out a variety of measures over the coming months to support organisations and charities leading Covid-19 relief efforts in Malaysia, Thailand, Singapore and Indonesia.
Through the Pomelo Cares campaign site and app, the Pomelo community will be able to donate funds to partner healthcare organisations, MERCY Malaysia, The Thai Red Cross, Singapore Red Cross Society, and Ikatan Dokter Indonesia (IDI – Indonesian Medical Association), and also keep track of their collective efforts via the app, such as how much money in total has been raised for charity.
Pomelo shoppers will also be able to purchase anti-bacterial fabric masks for RM59 per pack of 2. Made from cotton fabric that is certified by Oeko-Tex, the globally recognized and trusted testing system for ecologically safe textiles, the masks are reusable and washable.
Uplifting content from #PomeloGirlsAtHome, a social campaign aiming to spread positivity, unite the community, and encourage social responsibility, will be featured on the campaign site and as part of Pomelo’s weekly livestream shows. The campaign will also focus on the importance of social distancing during this time, with content encouraging Pomelo customers and the wider community to stay at home and find new ways to come together.