Amidst the fanfare of anniversaries, Onitsuka Tiger whispers a different story. As they approach their 75th year in 2024, their gaze isn’t solely fixed on past achievements, but on the promise of the future. This quiet focus echoes in their unique collaboration with Astro Boy, a partnership that speaks not of milestones, but of shared ideals and the enduring power of dreams.
Both born in the same era, Onitsuka Tiger and Astro Boy were driven by a common desire: to nurture the dreams and vitality of young people, the architects of tomorrow. Onitsuka crafted the first true athletic shoes in Japan, empowering movement. Astro Boy, the first full-length anime TV series, ignited imaginations with tales of a futuristic hero.
This collaboration transcends trendy logos and limited editions. It’s a curated collection of 43 unisex pieces, each adorned with an original logo and Astro Boy design. From shirts and tracksuits to hats and bags, even the iconic MEXICO 66TM SD and DENTIGRETM PUFF BOOT sneakers whisper a subtle story of shared values and boundless possibilities.
Discover the Onitsuka Tiger x Astro Boy collection at the Ginza pop-up store, onitsukatiger.com, and selected stores in Japan from December 12th onwards. The global launch will begin in January 2024, with a pop-up store opening in Paris on January 16th. Visit onitsukatiger.com/my/en-my/p/astroboy to explore the full collection.
Onitsuka Tiger Ginza Pop-up Store
Period: Tuesday, December 12, 2023
Opening hours: 11:00 – 20:00
Address: 5-1, Ginza 4-chome, Chuo-ku, Tokyo Japan *2nd Floor “TORA CAFÉ 75”
Closed on Tuesdays
Onitsuka Tiger Paris Pop-up Store
Period: Tuesday, January 16, 2024 to Wednesday, February 14, 2024
Opening hours: 10:00 – 20:00
Address: Samaritaine Paris Pont-Neuf, 77-81 rue de Rivoli 75001 Paris, France
