McDonald’s Celebrates Big Mac 50th Anniversary With Limited Edition G-SHOCK Watch and New Era Cap

Big Mac is celebrating its 50th anniversary this year and what better way to commemorate the milestone other than a collaboration with not one but two renowned brands. With that, McDonald’s is tapping G-SHOCK and New Era to release limited edition G-SHOCK watch and a New Era cap that will go on sale simultaneously with the drop of the Big Mac burger sauce.

The exclusive G-SHOCK time teller boasts a Big Mac-inspired graphic on the face, a printed strap as well as the cutest burger-shaped tin. Accompanying the product is a Big Mac box to complete the whole “Big Mac” disguise.

Meanwhile, the black New Era cap comes with the iconic golden arches, a big five-oh Big Mac logo and New Era branding at the back. Being extremely limited, only 1,000 pieces of each product will be released via Japanese e-commerce giant Rakuten.

Last year, McDonald’s collaborated with Japanese label BEAMS for a Big Mac capsule collection.

mcdonalds-g-shock-new-era-collection-1mcdonalds-g-shock-new-era-collection-2mcdonalds-g-shock-new-era-collection-3mcdonalds-g-shock-new-era-collection-4Read also: The All-New Smoky Grilled Beef and Hot N’ Crispy Chicken Burgers At McDonald’s