MBT Walks into Malaysia: Grand Opening at The Exchange TRX

Swiss Engineered and original Physiological Footwear brand, MBT, celebrated its grand opening at The Exchange TRX, Kuala Lumpur, on Tuesday, December 5th. The event witnessed a line-up of local celebrities, marking a significant milestone for the brand’s expansion in Malaysia.

MBT, short for Masai Barefoot Technology, has captivated audiences for over two decades with its unique patented curved sole and other technologically advanced features. This revolutionary footwear, available in over 40 countries, offering a new perspective on how to enjoy the benefits of footwear.

The core of MBT’s philosophy lies in its innovative curved sole, designed to mimic the natural uneven surfaces humans evolved walking on. This patented technology promotes a gentle rolling motion, engaging core and leg muscles with each step, resulting in improved posture and balance, increased muscle activation, reduced lower back pain, and enhanced recovery. The specific functionality of MBT shoes has been scientifically proven for over a decade by renowned institutions and recommended by doctors and fitness trainers.

MBT’s footwear boasts a diverse collection, catering to various styles and needs. From the sleek and stylish silhouettes of the casual collection, featuring the MODENA II Slip On, perfect for leisurely walks, to the retro aesthetics of the MBT 1997 Classic II, ideal for fitness walking or everyday wear, there’s a perfect pair for everyone. Additionally, the Huracan 3 Lace Up, with its MBT Run Index Level 3 cushioning, is a must-have for avid runners, offering superior shock absorption and protection on uneven terrain.

Beyond the new store at The Exchange TRX, MBT has expanded its reach to Sunway Velocity, KL, and Pavilion, Damansara Heights, with an upcoming launch at 1 Utama. You can also find MBT at all COMFORT SOLE stores. For further information and updates, visit their website and follow them on Facebook and Instagram.

Read also: MBT Shoes Opens First Brand Store in Malaysia