The Swiss watch brand Longines, which maintains a watchmaking expertise reflecting a strong devotion to tradition, elegance and performance, is proud to open its new boutique located on the first floor of Suria KLCC. The new place features Longines’ historical museum pieces, making Malaysia the first country in South East Asia to house the brand’s collection of pocket watches, testimonies of Longines’ history.
Spanning across 803 square feet, the boutique has been crafted to enhance the overall guest experience through the creation of an elegant environment. This new space adopts the style codes seen in Longines boutiques around the world, where refinement and elegance are expressed in every detail, illustrating the brand motto “Elegance is an Attitude”.
In line with the brand’s spirit where elegance is the rule, the space created is as uncompromising as its timepieces. The new boutique features elegant interiors that blend fine traditional materials such as lacquered wood paneling with the iconic the winged hourglass logo, burnished leather, polished marble and carefully selected fixtures and furnishings that create a calm inviting environment.
An exclusive VIP area allows customers to shop in comfort and privacy, while finding out more about the brand and specific collections. The boutique has a large range of Longines collections, including Longines DolceVita, The Longines Master Collection, Conquest Classic as well as Heritage models, which are on freestanding displays where watch aficionados can easily navigate their way around the boutique and have a full view of the current and classic collections.
Read also: Elegant Watches by Longines