Who’s your ride-or-die? Your always-there, hype-you-up, show-up-no-matter-what kind of friend? Because Kate Spade New York’s latest Spring/Summer 2025 campaign wants you to celebrate her.
In a season that’s bursting with bold colours, clean lines, and confident energy, Kate Spade New York drops its freshest campaign yet — “To The Ones Who Carry Us” — featuring the fierce and fabulous duo Ice Spice and Charli D’Amelio. More than just a pretty picture, this one’s a love letter to the power of friendship, those unsung everyday heroes who carry us — emotionally, mentally, and, sometimes, quite literally.
Set against a vibrant, fast-moving city backdrop (just like our lives), the campaign puts the Deco Chain Shoulder Bag front and centre. Sleek, smart, and effortlessly cool, this season’s Deco comes in dreamy shades like Blue Multi Denim, Sweet Cream, Jungle Vine and Apricot Cream — ready to carry your essentials, your secrets, your last-minute lip gloss, and maybe your bestie’s too.
Whether you’re navigating a new city, healing from a heartbreak, or just needing a reminder of who you are, this campaign reminds us: friendship is fashion’s forever muse.
The full Kate Spade New York Spring/Summer 2025 collection is now available in stores and online — with more styles rolling out throughout the season. Grab your own Deco and carry the spirit of friendship wherever life takes you.
Read also: Kate Spade New York’s Valentine’s Day Capsule: A Whimsical Celebration of Love
