The Kardashian sisters and Jenner sisters – Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner were recently unveiled as the faces of the latest chapter of CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS global multi-media advertising campaign.
Shot by photographer Willy Vanderperre, the siblings are featured wearing styles of CALVIN KLEIN UNDERWEAR that are available in stores and online now, including CALVIN KLEIN Modern Cotton and the new CALVIN KLEIN Body range. In addition, certain members of the family are featured in core styles of CALVIN KLEIN JEANS as well as looks from the Spring 2018 CALVIN KLEIN JEANS collection.
The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.