Until now, Malaysia has only had a small taste of Swiss luxury watch and clock manufacturer Jaeger-LeCoultre. Collectors of the time-teller would be delighted to know that the inventive protagonist in the field of Haute Horlogerie has finally expanded its watch destination to Malaysia with the opening of its first flagship boutique in Pavilion KL with over 350 of the city’s well-heeled and friends of the brand.
Geoffroy Lefebvre, Deputy CEO of The Manufacture Jaeger-LeCoultre, Maxence Kinget, Managing Director of Jaeger-LeCoultre South East Asia and Oceania and Reena Tan, Country Manager of Jaeger-LeCoultre Malaysia and Vietnam graced the event alongside the Swiss Embassy’s Charge d’affaires of Switzerland to Malaysia Mr Werner Bardill and Dato’ Joyce Yap, CEO of Pavilion KL.
Guests were treated to a beautiful performance by Canadian Songbird, Janaia, while models strutted down the catwalk wearing stunning timepieces by Jaeger-LeCoultre. Exclusive watches were showcased at the cocktail reception and the highlights include vintage pocket watch collection that was flown in specifically for the launch, unique timepieces such as the Hybris Artistica Mysterieuse, Grand Complication like the Reverso Gyrotoubillion Tribute, The Master Minute Repeater Ultra Thin and also Enamel pieces with paintings from Van Gogh.
With a prime spot on the second floor and a total of about 1500 square-feet space, the Jaeger-LeCoultre boutique is an inviting watch destination to connoisseurs who wish to discover the art of fine watchmaking, the savoir-faire and iconic style of the prestigious Manufacture.
“The new Jaeger-LeCoultre boutique is able to serve visitors and Malaysians alike with a more luxurious and comfortable shopping environment. The Jaeger-LeCoultre boutique carries a revamped interior design pervaded by a sense of discreet luxury, serene intimacy and elegant refinement entirely in tune with current tastes, and an area for personalization” said Geoffroy LeFebvre, Deputy CEO of The Manufacture Jaeger-LeCoultre.
“Also designed to reflect the serene atmosphere of the Jaeger-LeCoultre Manufacture Vallée de Joux in Switzerland, the Art Deco aesthetic is prominent in the design of all of Jaeger-LeCoultre’s boutiques across the globe in consistent with the brand’s identity,” added Mr. Lefebvre.
The new boutique is located at: Lot 2.46.03 & 2.46.04, Level 2, Pavilion Kuala Lumpur. Consumer may call the boutique at +603 2144 2848 for any info.
