International Women’s Day 2019: Bata’s Latest Campaign ‘All Shades of Me’ Encourages Women to be Comfortable With Who They Really Are

This year, Bata Malaysia shows its support for International Women’s Day through its on-going and latest advertising campaign titled ‘All Shades of Me’ – encouraging women to be self-accepting and to acknowledge that no woman is just one woman. The 58-second video urged women everywhere – no matter their size, shape or colour – to be proud and to be comfortable with themselves. It was only natural for the ‘Me & Comfortable With It’ phrase to become the brand’s tagline.

Bata’s latest advertising campaign, set to coincide with International Women’s Day, features a woman in a trouser suit, with the voice-over stating all the different roles this woman plays: a boss, a leader, a mother, a wife and a lover. The campaign features Bata’s B-Flex range of shoes with the hero of the story wearing theFarrah, a versatile premium leather peep-toe boot.

Bata ladies-week

To further celebrate women this International Women’s Day, Bata Malaysia is currently offering an exclusive RM20 instant rebate for every RM99 spend on ladies merchandises*. This promo is valid on both Bata stores nationwide as well as the Bata website – Promo period ends on March 31st, 2019.

For more information about the Bata Collection, or to stay updated on news and promotions from Bata, follow Bata Malaysia on Facebook (Bata Home), or on Instagram @batamalaysia

Read also: Bata Malaysia Brings Christmas Ritual to Life with Its ‘Naughty or Nice’ Campaign