For Autumn 2021, H&M collaborates with the iconic American skate and streetwear brand No Fear, boldly flipping the narrative and redefining fear for young people around the world today. Founded in 1989 — reaching peak popularity in the 90’s and early 2000s — and being relaunched today, No Fear also takes on a more female perspective with the help of The Skate Kitchen, the New York-based all-female skate crew, who feature as co-creators and stars of the campaign. The collection plays with oversized and bodycon silhouettes through elevated basics and striking graphic logos and illustrations.
This collaboration fires up the “No Fear” mentality for a progressive and inclusive generation of young women, with 23 garments including oversized T-shirts, crop tops, shirts, sweatshirts, hoodies, knitwear, varsity jackets, tracksuits and joggers, all with graphic logos or illustrations.
Meanwhile, there are 11 accessories, including bags, beanies, trainers, scarves and stickers. The main colour palette is vibrant green, black and white, while the co-created pieces with The Skate Kitchen are in a colour palette of beige, khaki brown, green and washed black.
The No Fear x H&M collection will be available online at hm.com on 14 October 2021 and in stores from 11 November 2021 and also on Zalora in mid-November.