FILA and Smiley, two iconic brands known for their bold and cheerful designs, have teamed up to create a limited-edition collection that carries a jovial and cheerful disposition to match the season’s sunny vibes. The collection features a range of apparel and footwear, all infused with the signature Smiley icon and FILA’s signature tennis-inspired aesthetic.
Whether you’re hitting the court or the streets, the FILA x Smiley collection is the perfect way to add a touch of fun and positivity to your look. The highlight of the collection is the Original Tennis OG 1985, FILA’s iconic performance tennis shoe of the time. Reinstated to its former glory but adapted to the sneaker-loving crowd of 2023, this one comes with the classic FILA design with a yellow Smiley icon at the heels.
There are also vintage sweatshirts and pleated skirts for a cute touch of retro, accented with the Smiley icon and T-shirts and shorts for fuss-free dressing but with a touch of style.
To celebrate the launch of the collection, FILA and Smiley have teamed up with USC (part of Sports Direct) to create a FILA x Smiley pop-up at Blue Atrium Concourse in Sunway Pyramid from October 18 to 22, 2023. Themed Full Court Fun, the social media activation incorporates games and other activities where visitors stand a chance to win premium FILA x Smiley items and USC goodies.
The FILA x Smiley collection is priced from RM159 to RM269 and is available at all Sports Direct outlets from October 18, 2023. So don’t miss out on this opportunity to get your hands on this exclusive collection!