Dudalina, leading Brazilian label revered for its impeccable shirts and apparel, officially launched its first standalone boutique in Great Eastern Mall, Kuala Lumpur yesterday. This follows the existing Dudalina shop-in-shop concept at Aeon Mall Shah Alam which is located inside the Binwani’s boutique itself.
As the first Dudalina boutique in Asia Pacific, the stylish addition to the Binwani’s Fashion Group stable of brands marks the start of a new chapter for Asia expansion. Located on the prime spot on the ground floor of Great Eastern Mall and measuring a total of about 750 sq-feet, the boutique offers a slew of apparel for both men (Masculino) and women (Feminino).
The grand opening was inaugurated with a ribbon-cutting ceremony graced by H.E. Carlos Martins Ceglia, Ambassador of Brazil together with Mr Rafael Milioni, International Business Director of Dudalina and Mr Vijay Binwani, Executive Director of Binwani’s Fashion Group followed by a champagne toast.
“The debut of the Dudalina concept boutique in Great Eastern Mall shows the promising demand for fashion in the country. Dudalina provides superior quality shirts and blouses, which combine impeccable cut with unique designs using quality materials,” said Mr Vijay Binwani, Executive Director of Binwani’s Fashion Group.
Mr Rafael Milioni, International Business Director of Dudalina added, “We are proud to introduce to Asia the leading brand of Brazil. This new store, situated in the heart of Kuala Lumpur, is a significant step for Dudalina in its expansion plans in Asia to enhance our global presence.”
A mini fashion show featuring Dudalina Feminino’s Santorini collection was also presented to guests, showcasing androgynous tailoring, corporate staples and elegant separates which was inspired by the magical Greek island of Santorini. Models were decked in beautiful sunset tones of Santorini and blue and white from Greek skyline.
Dudalina item retails between RM199 to RM899. For more info, visit instagram.com/dudalinamalaysia.
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