Discover #TheSecretofShoes at the Chic Outlet Shopping Villages in Europe

This spring, Chic Outlet Shopping invites guests to discover ‘The Secret of Shoes’ across each of the nine villages in Europe; celebrating the craftsmanship and concepts behind fashion’s most powerful accessory, whilst enticing guests to find their own perfect pair.


With more than 200 boutiques selling shoes across the Villages in Europe, Chic Outlet Shopping is home to a mix of world-renowned brands offering an elegant open-air setting for visitors to curate their personal shoe edit.

To celebrate the campaign, the Villages will host a number of events and exclusive brand and blogger collaborations throughout the spring. Style-conscious women can redefine their look in structured heels from Alexander McQueen, choose classic comfort in a pair of ballet flats from Bally, channel a rock chick look in biker boots from Belstaff, or opt for a sports-luxe vibe in pumps from Sandro. Meanwhile the collection of men’s boutiques such as Church’s, Dior Homme and Hackett offer everything from carefully crafted brogues to stylish leather oxfords, all with up to 60% off the RRP.

Each Village will share captivating shoe secrets with guests including expert styling tips, exceptional offers and top picks from well-known bloggers from across Europe.

Furthermore, guests will have the chance to interact and engage with the conversation by taking their own ‘Shoe-fies’ in the Villages or share purchases on their social media channels when they get home. Guests will be encouraged to share a picture of their new or favourite pair of shoes with the hashtag #TheSecretofShoes for the chance to feature in a dedicated shoe gallery. Follow #TheSecretofShoes to explore some of the hottest shoe looks posted by guests from around the world.

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