Hari Raya Aidilfitri is a time of glorious celebration after a month-long observation of the holy strictures of Ramadan. This year, Swarovski is all set to welcome Raya celebration with a new campaign starring our national treasure, Dato’ Sri Siti Nurhaliza, that encapsulates the warmth and wonder of this renowned day, featuring a curation of brilliant accessories to add the perfect finishing touch to opulent occasion dressing.
The campaign highlights a day filled with powerful promise as Dato’ Sri Siti Nurhaliza, radiantly weaves her way through a magical landscape in specially selected Swarovski jewels that are perfect to add a touch of glam to opulent occasion dressing.
Swarovski hosted a delightful afternoon at the Astor Ballroom of The St. Regis Kuala Lumpur on Monday, with the special appearance of Dato’ Sri Siti Nurhaliza, to inaugurate the Hari Raya 2022 campaign. Dato’ Sri Siti Nurhaliza shared her thoughts on the felicitous partnership, saying, “I have been a long-time fan of the brand for years, and I have my own personal collection of Swarovski favourites. Swarovski is known to come up with bold designs, like the Lucent cocktail ring which I absolutely love. Wearing these pieces gives women that boost of confidence and is such a perfect accompaniment to any outfit”. Dato’ Sri Siti Nurhaliza also entertained the audience with the Frankie Vallie hit, ‘Can’t Take My Eyes Off You’as well as her own chart-topping classic, ‘Aku Cinta Padamu’.
With stunning designs centered around the verdant hue of green – accented with white, yellow and rose metallics – Swarovski introduces its precious selection of pieces for Hari Raya, with boldly chic bracelets, rings and necklaces, the perfect accessories to create a fashion-forward statement.
Embracing the magnificence of the Millenia family to promote a sense of clarity and unity, these boldly chic yet timeless pieces add refinement in rainbow hues to symbolize the effusive joy of the season. In combination with an array of delightful Stella stars – twinkling with celestial promise – and the timeless sophistication of stunning Swarovski timepieces, the designs all encourage an effusive sense of hope and promise.
The Hari Raya campaign will be launched on 2 April 2022 while pieces from this exclusive Raya selection pieces are available to purchase in-stores and online at swarovski.com.