Coach Celebrates Ramadan 2024 with Immersive Experience at Pavilion KL

In celebration of this Hari Raya Aildilfitri, Coach unveils its captivating 2024 Ramadan experience at Pavilion Kuala Lumpur, Malaysia’s premier shopping destination. This second-year celebration offers immersive installations, interactive activities, and a showcase of the brand’s iconic Spring 2024 collection, from March 14th to April 14th, 2024.

This year’s Coach Ramadan experience seamlessly blends the rich traditions of Malaysia with the brand’s signature New York City spirit. The centrepiece of the experience is a colossal, larger-than-life Quilted Tabby bag, a beloved Coach icon, prominently displayed at the mall’s entrance. This stunning installation goes beyond size, featuring an immersive digital art display and incorporating traditional motifs like stars and crescent moons in its quilted patterns.

Coach goes beyond shopping with a captivating digital Ramadan-themed game designed to entertain and reward customers. Play the game and stand a chance to win your very own Quilted Tabby bag! Continuing the spirit of community and giving, the installation offers complimentary pre-packaged dates for visitors breaking fast during Ramadan (available Fridays to Sundays).

The installation reflects Coach’s Spring 2024 collection and its central theme, “The Courage to Be Real.” It encourages visitors to explore self-expression and discover the many possibilities within themselves. Interactive elements and the iconic Quilted Tabby bag invite exploration of the collection while celebrating individuality.

The immersive Ramadan experience awaits you at Pavilion KL from March 14th to April 14th. Don’t miss this opportunity to explore the Coach stores transformed with vibrant colors and intricate motifs, reflecting the spirit of the Spring collection.

Read also: Swarovski Celebrates Raya 2024 with Glittering Pop-up in Pavilion KL