Swarovski Celebrates Raya 2024 with Glittering Pop-up in Pavilion KL

Swarovski ushers in the Raya season with a vibrant pop-up experience at Pavilion KL, bringing a touch of joyful extravagance to the festive celebration. The grand launch saw the attendance of VIPs including Swarovski’s Managing Director for Southeast Asia, Lars Schmidt, and Malaysian celebrities like Scha Alyahya and Awal Ashaari. Guests were captivated by a performance from Malaysian powerhouse Misha Omar.

Scha Alyahya
Chryseis Tan
Jack Gohr, Nadhir Nasar, Zhen Ning

The pop-up itself boasts four eye-catching octagonal installations, reflecting Swarovski’s signature symbol of crystalline perfection. Bathed in festive hues of yellow and green, these spaces offer an immersive journey into the world of Swarovski, featuring a series of sparkling highlights:

  • Swarovski Creators Lab: Witness a shimmering dress adorned with over 83,900 crystals by designer Rizalman Couture. This section also showcases a curated collection of Bawal Exclusive scarves embellished with thousands of crystals.
  • Exclusive Collaborations: Explore a selection of unique pieces from the Creators Lab collection, including dazzling footwear like AQUAZZURA Aura sandals and Phileo 005 Crystal Derby shoes. Admire the stunning “The Mini AMU” by PIPATCHARA x SWAROVSKI and the Swarovski Tiara that graced the Vienna Opera Ball.
  • Signum Collection: Discover this exquisite collection of porcelain and crystal tableware, created in collaboration with Rosenthal.
  • Interactive Photo Booth: Capture magical memories in a shimmering, LED-lit tunnel.
    Swarovski Merchandising Displays: Explore a selection of charming jewelry, elegant watches, and dazzling crystal creations, perfect for elevating your Raya look.

With every purchase, receive a complimentary Swarovski crystallisation on a tote bag (MYR700+) or Bawal Exclusive scarf (MYR1200+).

Swarovski Creators Lab
Swarovski Raya Pop-Up Event Merchandising Area
Swarovski x Bawal Exclusive
Swarovski Raya Pop-Up Event Photowall
Swarovski Raya Pop-Up Event Gift Redemption Booth

At the pop-up, visitors will be captivated by a curated collection of mesmerizing jewellery that reflects on themes of gratitude, unity, and the beauty of the natural world. The collections, including Constella, Luna, Una, Matrix, Millenia, and Imber, each offer a unique take on Raya traditions. Constella’s luxurious gold and green pairing embodies grounded elegance, while Luna embraces a bold and alluring aesthetic. Una and Imber present a touch of modern simplicity, while Matrix and Millenia showcase dazzling displays of sophistication and luxury.

Swarovski’s curated Raya 2024 collections

To complete their Raya look, visitors can also discover two exquisite Swiss-made watches, the Dextera and Certa, which add a touch of glamour to any outfit.

Swarovski’s 2024 Raya campaign features a star-studded cast, including beloved Malaysian celebrities Scha Alyahya, Sharifah Rose, Qasrina Karim, Hun Haqeem, and Nadhir Nasar, alongside the renowned Indonesian star Raline Shah.

These Raya exclusives are available for purchase in Swarovski Malaysia stores and online, with special Raya gift sets available with qualified purchases.

Don’t miss the chance to experience the dazzling world of Swarovski at the Raya Pop-Up, open to the public from March 11th to April 14th, 2024, at Pavilion KL.

Read also: Swarovski’s Spring/Summer 2024 Collection: Ocean-Inspired Elegance