Coach introduces Windows of the Future, a new initiative where Coach stores around the world are reimagined as community hubs with bespoke experiences, in Pavilion Elite Kuala Lumpur. Inspired by Coach’s free-spirited and inclusive approach to its heritage, the initiative will introduce bespoke window displays at nine locations around the world, many in collaboration with local artists. The one-of-a-kind installations adapt Coach’s beloved house motifs and recent brand campaigns for local audiences.
The Pavilion Mall location pays homage to Coach’s fearless mascot Rexy in supersized form. Showcasing bespoke 3D innovation and technology, the window display features the house mascot with iconic Rogue bags, while making a rogue appearance at the Pavilion Elite giant LED screen. Rexy is shown walking around the screen and holding Rogue bags– reflecting the Rogue’s unique attitude, inspired by free-spirits, rebels and dreamers.
Windows of the Future will debut bespoke windows at additional locations including: Coach House in New York City, Coach Ala Moana, Coach Mitsukoshi, Coach Michigan Avenue, Coach Senayan City, and Coach Yorkdale. They will be unveiled with launch events at each location inviting the local community to experience the unique installations, and connect with each other and the brand. Built with environmentally responsible materials and designed to be evergreen as part of an effort to reduce waste, Coach’s Windows of the Future installations are part of the house’s ongoing commitment to environmental responsibility.
Coach will also mark the introduction of the Windows of the Future and the Rogue with a digital gamification in which customers can participate in a digital AR game and stand a chance to win a Rogue bag. A continuous storyline from the Windows of the Future, the fun digital game will transport customers to an AR experience and allows customers to go on a mission to help the Rexy to capture more Rogue bags. Players with the highest points collected will win an exclusive Rogue bag at the end of the campaign. The digital game is available to play (on mobile only) from 4th October until 24th October 2021 at https://rexygoesrogue.coachexperiencemy.com.
Visit Coach Pavilion KL to witness the supersized Rexy on the largest LED screen in Bukit Bintang before it’s gone!
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