BONIA Launches B-Pink Campaign for Pink October

In honour of Pink October, BONIA has partnered with Breast Cancer Welfare Association Malaysia (BCWA) for ‘B-Pink’, a community-driven month-long campaign that aims to pledge funds in support of breast cancer awareness.

As part of this Corporate Social Responsibility initiative, BONIA has curated a capsule B-Pink Collection for the entire month of October, during which 10% from each curated item sold will be donated to BCWA.

The B-Pink Collection consists of a range of selected pink-hued bags, shoes and accessories from the brand’s latest collections to classic staples that are loved by many. The B-Pink campaign aims to donate a minimum of RM10,000 in aid of BCWA’s ongoing efforts to support women with breast cancer and to educate the public on general health and breast health issues.

“In the spirit of Pink October, we are contributing funds to BCWA’s significant work and to help raise awareness for their initiatives. We encourage the community to pay it forward and support our campaign simply by purchasing a BONIA piece in pink from our curated collection,” said Datin Sri Linda Chen, Marketing & Communications Director of BONIA.

The B-Pink Collection will be available in stores and online from 1st until 31st October 2021.

Read also: Travel To Wanderland With BONIA’s Autumn/Winter 2021 Collection