In his second collaboration with the original denim brand Levi’s, Malaysian-born actor, Lawrence Wong, is fronting the Chinese New Year campaign for 2020, a seamless continuation from his first in 2019.
Shot in the heart of Kuala Lumpur, the Levi’s Chinese New Year 2020 message “THIS YEAR, WIN YOUR WAY’, chronicles Lawrence’s success as an established artiste who embraces optimism, hard work and persistence by staying true to his authentic self while stay grounded in his roots.
Decked in full Levi’s Chinese New Year 2020 collection throughout the campaign’s key digital film & visuals, Lawrence’s behind-the-scenes story and styles take audiences on a real-life journey of his daily pursuit.
Ever since his breakout role in last year’s megahit Chinese epic drama, Story of Yanxi Palace, this influential actor had sprinted ahead and carved a name for himself in the international stage. As an actor, Lawrence’s competitive spirit drives him to improve and perfect his craft. His journey to achieving his own creative goals is the embodiment of the winning Celestial Rat. Commitment and motivation have resulted in Lawrence nabbing two lead roles in upcoming Chinese TV dramas, set to release end of 2019 and early 2020.
“We are delighted to have Lawrence Wong again to anchor the Chinese New Year 2020 campaign as he epitomizes all the values we revere as a brand. Much like the Celestial Rat, Lawrence wins his way by recognizing and seizing opportunities where possible. We are inspired by his talent, perseverance and hard work in achieving his goals!” enthused Mr. Imran Butt, Country Manager of Levi Strauss Malaysia.
The campaign launches across three countries – Malaysia, Singapore and Vietnam – from 27 December 2019 onwards together with the exclusive Levi’s Chinese New Year collection.
Read also: #CNY2020: Be Lady Luck with Triumph This Chinese New Year
