Bell & Ross introduces the BR-X3, a groundbreaking evolution of its iconic BR-03 collection, marking a bold step into the future of professional instrument watches. With its striking X-motif design, avant-garde construction, and high-performance automatic mechanical movement, the BR-X3 represents Bell & Ross’s most advanced timepiece yet.
The collection launches with two standout models: the BR-X3 Black Titanium, merging lightness and robustness through aerospace-grade titanium, and the BR-X3 Blue Steel, a celestial-inspired design that pays tribute to space exploration. Both models feature a newly developed COSC-certified movement by Kenissi, offering an impressive 70-hour power reserve and a 5-year warranty.
BR-X3 Black Titanium
BR-X3 Blue Steel
Crafted with a multi-layered, 41mm case structure, the BR-X3 delivers unparalleled durability and technical sophistication. Its “sandwich-style” construction allows for innovative combinations of materials, finishes, and colors—pushing the boundaries of Bell & Ross’s design language while staying true to the Maison’s aviation-inspired DNA.
From the X-shaped dial architecture to luminescent markers ensuring day-to-night readability, every detail reflects precision and innovation. The BR-X3 Black Titanium emphasizes resilience and comfort with its lightweight build, while the BR-X3 Blue Steel evokes the infinite sky with anodized blue aluminum details inspired by aerospace technology.
With the BR-X3, Bell & Ross once again proves its mastery in marrying professional functionality with avant-garde aesthetics — a collection designed for visionaries, explorers, and lovers of exceptional horology.
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