L’Oréal Professionnel has just revealed that British It-Girl and fashion designer, Alexa Chung as the brand’s new muse and brand ambassador for 2018!
Her amazing, effortless locks has been an inspiration to many of us for years, you can say she was one of the first few who rocked the shoulder-length hairstyle which then became her signature look.
Alexa will be fronting L’Oréal Professionnel’s Parisian Nudes which according to the brand, “is a very new multi-tonal technique for unique Parisian style nude hair colour.”
Alexa also took to her Instagram to announce about her collaboration with L’oreal Professionnel which she wittily adds, “Presumably, because I pretend to be French a lot.”
Now you can actually ask for the Alexa colour at your nearest L’oreal Professionnel hair saloon to get that effortless Parisian-style just like Alexa.