88rising and GUESS announce the launch of their sophomore collaborative capsule collection, GUE88. After an extremely successful freshman collaboration which debuted last November, this year, 88rising and GUESS have expanded the collaboration’s offering to a 54 piece capsule featuring denim jackets, hoodies, bodysuits, cargo pants, accessories and more.
The two brands looked to their own iconic symbols, each representing their own story, and combined them to create a graphic narrative that blended equal parts 88rising and GUESS’ DNA. Following the first GUE88 collaboration, which had a tie-dye focus, the new collection features a heavy acid wash story. Looking to GUESS’ roots, acid wash is seen throughout the with a play on color and elevated with premium Pima fabric.
Nicolai Marciano, Guess Director of Brand Partnership & Specialty Marketing said ‘we admire everything 88rising is doing in the music and cultural space. With GUESS being a global fashion brand and 88rising having a global footprint as well, we’ve been able to create great synergy together. GUESS is committed to giving people a full experience through music, product, and activations. 88rising has been a great partner to create these moments.”
The collection ranges estimated from RM229 to RM999. Having first debuted at the Head in the Clouds festival on August 17th, the collection is now available at retail on 88NIGHTMARKET.com, 88rising’s commerce platform, and at all 80 Urban Outfitters locations in the United States. Later this year GUE88 will be available in GUESS locations across Asia and Australia. Shop the collection at GUE88 Pop-up store @ APW The Bookmark on Oct 12th & 13th, in-store drops on Oct 16th at GUESS Pavilion, KLCC, Sunway Pyramid.
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