PUMA unveiled its latest women’s fitness footwear offering, PUMA Fiercea lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling. The unexpected designs have a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements.


Entrepreneur and style icon, Kylie Jenner is the face of the PUMA Fierce campaign along with other PUMA ambassadors which will launch April 1, 2016. Apart from print, digital, and out of home mediums, the campaign will also have many social components including a program which invites consumers to participate and show how they style the Fierce and are inspired by women like Kylie. Users who post their fiercest looks in and out of the gym using the hashtag #FOREVERFIERCE will get the opportunity to win the latest looks from PUMA and be featured on the brand’s social channels.


The PUMA Fierce will be available in four colors in Malaysia starting April 2016, with additional colors dropping throughout 2016. The Fierce will retail for RM429 per pair and be available at PUMA Stores in KLCC, Pavilion and Sunway Pyramid and also via PUMA.com.