NESTLÉ OMEGA PLUS is poised to launch the highly anticipated 4th edition of its Walk A Million Miles (WAMM) campaign this September, coinciding with World Heart Month. Continuing its mission to raise awareness about the perils of high cholesterol, the brand introduces this year’s theme, ‘Langkah Bersama, Jantung Dijaga’, with the ambitious goal of achieving the largest participation to date.
Underlining its commitment to heart health, NESTLÉ OMEGA PLUS will contribute RM100,000 to Yayasan Jantung Malaysia (YJM) and Institut Jantung Negara (IJN) Foundation – a continuation of the RM300,000 contribution from the past three editions.
This year’s WAMM offers Malaysians the chance to participate remotely via the BookDoc app, downloadable for free from the App Store or Google Play Store. Registration is available in both free and RM30 paid options, the latter granting participants a finisher jersey, NESTLÉ products, vouchers upon completing 150k steps, and exciting prizes for reaching the 300k step mark or achieving the highest weekly step count.
With a collaborative edge, WAMM participants can form groups on the BookDoc app to track each other’s progress. Additionally, vibrant public park activations across Malaysia will occur on weekends leading up to September 1st, allowing participants to convene for invigorating walks and collect complimentary goodies. Specific details are accessible at dearnestle.com.my/nop-walk-a-million-miles-2023.