Conquer Every Terrain: Columbia Launches Escape Thrive Footwear in Malaysia

In a significant stride for outdoor enthusiasts, Columbia Sportswear has unveiled the Escape Thrive Titanium Mid OutDry in Malaysia. This launch, held on August 22, at The Exchange TRX Mall in Kuala Lumpur, introduces a footwear designed to meet the demands of diverse terrains, from urban landscapes to rugged trails.

Khor Phor Xiang, Hike Leader of The Hike Society
The Escape Thrive Titanium Mid OutDry collection

The Escape Thrive Titanium Mid OutDry is part of Columbia’s esteemed Titanium Collection, representing the pinnacle of performance gear. This footwear integrates several advanced technologies to ensure comfort, stability, and protection:

  • Omni-MAX Adaptive Cushioning & Traction System: Offers versatile performance with all-day comfort and nonstop underfoot energy.
  • OutDry Absolute Waterproof Construction: Provides bonded waterproof-breathable technology, keeping feet dry in heavy rain.
  • Navic Fit System: Ensures a secure heel fit for stability on uneven terrain.
  • Adapt Trax Advanced Grip: Delivers superior traction engineered for wet and dry conditions.
  • TechLite Cushioning: Lightweight, responsive comfort with high energy return.

These features make the Escape Thrive an ideal choice for those seeking reliable performance in challenging environments.

The launch event featured interactive trial zones, live demonstrations, and insights from outdoor adventurers. Notable figures like Peter Davis, owner of Confident Martial Arts Studio, and avid hikers Wayne Phoo and Elvin Seow shared their experiences with the new footwear, highlighting its suitability for Malaysia’s diverse terrains.

Khor Phor Xiang, Hike Leader of The Hike Society, emphasized the footwear’s grip, stability, and waterproof protection, stating, “The Escape Thrive gives me the grip, stability, and waterproof protection I need to push further, while still being light enough for long hours on the trail.”

The Columbia Escape Thrive Titanium Mid OutDry is now available in both men’s and women’s styles at Columbia stores nationwide, including The Exchange TRX Mall. Priced at RM829 per pair, this footwear offers a blend of innovation and style for the modern adventurer.

For more information and to explore the full range, visit Columbia Sportswear Malaysia’s official website.

Read also: Clarks Launches First-Ever Performance Walking Shoe, Clarks PACE