In a world where workouts are often measured in reps, calories, and performance, ASICS Malaysia is taking a refreshingly heartfelt detour—by letting children lead the way. Celebrating Global Running Month, ASICS launched its Little Reminders campaign: a movement powered by the simplest truth—exercise should feel good.
Instead of focusing on aesthetics or results, Little Reminders turns the spotlight to joy. Seven to nine-year-olds from across Southeast Asia have stepped up as ASICS’ youngest-ever ambassadors, reminding grown-ups that movement isn’t just about “looking fit” but feeling great. These spirited kids created the first-ever workout guide made by children for adults—offering permission to let go of pressure and simply have fun.
“At ASICS, we’ve always believed in the philosophy of Anima Sana in Corpore Sano — a sound mind in a sound body,” says Yogesh Gandhi, Managing Director of ASICS Asia. “With Little Reminders, we’re going back to that core value. Kids naturally move for joy, and we want to remind adults that’s more than enough.”
Bringing the campaign to life locally, ASICS Malaysia hosted a joyful 3KM Fun Run on 29 June 2025 at Perdana Botanical Gardens. Families showed up in full force—parents, kids, and runners of all levels gathered not to compete, but to connect with their inner child through playfully guided workouts led by the Little Reminders.
Parents ditched tracking apps for teddy bear jumps and balance games. “It wasn’t just a workout—it was a wake-up call,” shared Adilla Noraidillina Adilla J.Sam, former national cyclist and mother. “Watching my child lead the way reminded me that movement is a joy, not a job.”
From group warm-ups to water fights, the air was filled with laughter and light-hearted movement. The Little Reminders Workout Guide, now live on ASICS.com, offers activities like “Wiggle Warmups” and “Bunny Bounds”—all designed to get adults moving with a smile.
Whether you’re a weekend warrior, tired parent, or someone who hasn’t moved in a while, ASICS’ Little Reminders is your gentle nudge: run, dance, stretch — not for stats, but for yourself. To be part of the movement, sign up for the OneASICS membership and enjoy exclusive content, events, and insights that celebrate joy-driven wellness.
Visit asics.com to begin your journey.
Read also: Allison Yee Joins ASICS Malaysia as Female Brand Ambassador, Leading the MoveHER Movement
