TROVE Unveils Flagship Boutique at The Exchange TRX

TROVE, a haven for discerning fragrance and skincare aficionados, has unveiled its third and most expansive boutique in Malaysia, located in the heart of Kuala Lumpur’s premier shopping destination, The Exchange TRX.

Spanning a spacious 1,600 square feet, the store offers an unparalleled luxury experience with a meticulously curated selection of the world’s most avant-garde fragrances and elixirs.

TROVE sets itself apart by curating a collection of hard-to-find, high-end brands – primarily from Europe – most of which are making their Malaysian debut! Explore a world of exquisite fragrances from 17 niche lines like Chasing Scents and Parfums Dusita. Pamper your skin with luxurious skincare and bath products from 6 established brands (with 2 more on the way!), including Cellcosmet and Miriam Quevedo. But that’s not all! TROVE also offers haircare, oral care, and even home fragrance selections.

Stepping into TROVE is a treat for all senses. Inspired by light, the new store’s design creates a calming and luminous sanctuary. Floor-to-ceiling curved shelves create a unique, cave-like atmosphere that’s both inviting and intriguing.

Beyond the main area lies a haven – a VIP lounge designed for an exclusive shopping experience. Here, customers can relax in a private and tranquil space.

TROVE, meaning “a hidden collection of treasures,” perfectly captures the essence of this unique store. It’s an invitation to explore, discover, and unlock a world of luxurious self-care experiences. Head down to The Exchange TRX and embark on your own fragrance and beauty adventure at TROVE!

Boutique location:
Lot 1.10.0, Level 1,
The Exchange TRX,
55188 Kuala Lumpur, Malaysia

Operating Hours:
10AM to 10PM, Monday to Sunday

+6013 530 9288

Read also: Pavilion KL’s Fashion Avenue Unveils a Sensory Feast of Fragrance and Fashion