Beauty enthusiasts can rejoice as The Exchange TRX in Kuala Lumpur becomes the ultimate destination for beauty, wellness, and indulgence this July and August. The highly anticipated Beauty Affairs 2025 is set to run from 25 July to 17 August 2025, offering exclusive promotions, luxurious beauty pop-ups, rewarding redemptions, and unforgettable experiences in collaboration with iconic beauty brands.
Beauty Affairs 2025 invites all beauty aficionados to experience the best of luxury and innovation in skincare, cosmetics, and wellness. With L’Oréal Luxe as the official brand partner, the campaign will showcase some of the world’s most renowned beauty names including Armani Beauty, Kiehl’s, Lancôme, and YSL Beauty. These global leaders will bring their premium products to life through immersive workshops, on-ground pop-ups, and expert-led masterclasses.
Exclusive Promotions and Personalized Experiences
Shoppers will have the opportunity to indulge in irresistible offers and one-of-a-kind beauty experiences. From Armani Beauty’s exclusive gifts with purchase to Kiehl’s exciting redemption game offering travel-sized gifts, there’s something for everyone. Lancôme will also present its exclusive pre-launch Genifique Ultimate Eye Cream alongside skincare masterclasses, while YSL Beauty will showcase the dazzling LOVESHINE collection at its pop-up.
Beauty lovers can also dive into a world of new beauty innovations with other participating brands like Drunk Elephant, Fresh, and Elixir. Offering everything from science-backed skincare to conscious beauty, The Exchange TRX has something for every shopper.
The campaign will feature a range of engaging activities for beauty enthusiasts, including exclusive hands-on workshops and expert-led masterclasses. Notable highlights include:
- Estée Lauder Make-Up Masterclasses (2 August & 3 August)
- Helena Rubinstein Needle-less Face Lift Skincare Masterclass (9 August & 10 August)
- Lancôme’s Super Serum Masterclass (2 August & 3 August)
- Armani Beauty Make-Up Masterclass (16 August & 17 August)
Exciting Redemption Offers for Beauty Shoppers
To elevate the experience, Beauty Affairs 2025 will introduce two exclusive redemption tiers. Shoppers spending RM1,500 at participating stores will receive the Glam Getaway Set, which includes limited-edition travel bags and beauty essentials. For those spending RM500, the Sweet Escape Set offers a chic vanity pouch filled with mini skincare products.
Whether you’re reimagining your skincare routine or exploring new beauty must-haves, Beauty Affairs 2025 promises to be a memorable celebration of beauty.
For more information on Beauty Affairs 2025, visit theexchange.my or follow @theexchangetrx on Instagram.
Read also: Market Lane and TRX Eats Return to The Exchange TRX, Igniting KL’s Cultural and Culinary Scene
