The Ordinary Unveils Powerful New Retinal Serum and Improved Hyaluronic Acid in Malaysia

Liam Hislop, the Education Associate Manager at DECIEM, offers insights into the brand's philosophy and their latest product launches

Last week, local beauty enthusiasts and media friends were treated to an afternoon of learning and discovery at The Ordinary’s first-ever event in Malaysia. Liam Hislop, the Education Associate Manager at DECIEM, offering insights into the brand’s philosophy of accessible, science-backed skincare and showcasing their latest product launches.

The highlight of the event was the unveiling of two key product launches: a reformulated version of The Ordinary’s beloved Hyaluronic Acid 2% + B5 serum and their most potent retinoid yet, the Retinal 0.2% Emulsion.

Hyaluronic Acid 2% + B5 Serum

The reformulated Hyaluronic Acid 2% + B5 Serum addresses customer feedback by offering a lighter, non-tacky texture. This new version incorporates a blend of five hyaluronic acid molecules, each with varying sizes to provide multi-depth hydration and plumper skin. Additionally, the inclusion of ceramides strengthens the skin barrier, preventing moisture loss and keeping skin plump and supple throughout the day. Users can expect to see a reduction in the appearance of fine lines and wrinkles, particularly around the eyes and mouth, within four weeks of twice-daily use.

Retinal 0.2% Emulsion

Formulated with a high concentration of retinaldehyde, the Retinal 0.2% Emulsion is designed to target visible signs of aging. This lightweight emulsion offers a more efficient delivery system than retinol, thanks to its single conversion step to retinoic acid, the most active form of Vitamin A. Clinical studies have shown significant improvement in the appearance of fine lines, wrinkles, uneven skin tone, and overall skin texture within just a few weeks of use.

The Ordinary prioritizes accessible pricing without compromising on ingredient quality or scientific backing. Liam Hislop emphasized the brand’s belief in the importance of customer feedback, highlighting their use of community input to continuously innovate and improve their formulations. The launch of the reformulated Hyaluronic Acid 2% + B5 exemplifies this commitment, ensuring a product that remains a fan favorite while offering an even better user experience.

Both the improved Hyaluronic Acid 2% + B5 Serum (MYR105 for 60ml) and the new Retinal 0.2% Emulsion (MYR90 for 15ml) are now available in-store and online at Sephora, The Ordinary’s official store on Lazada and Shopee.

Read also: Cult-favourite Skincare Brand The Ordinary Has Landed in Sephora Malaysia