SK-II to Launch Secret Key House Exhibition in Tokyo

In celebration of World PITERA Month, prestigious skincare brand SK-II is set to launch a never-before-seen exhibition called the “SK-II Secret Key House“. The exhibition will take place in Tokyo, Japan, and will be open to the public for two days only, on July 29th and 30th, 2023.

The SK-II Secret Key House will explore the brand’s iconic skincare ingredient, PITERA, and its many benefits for the skin. Visitors will be able to learn about the science behind PITERA, as well as experience its transformative effects firsthand.

The exhibition will feature ten of SK-II’s best-kept secrets, which will be revealed through multi-sensorial, artistic installations. Visitors will be able to immerse themselves in the world of PITERA and learn how it can help them achieve crystal clear skin.


The SK-II Secret Key House will also be joined by some of the world’s biggest names in beauty, including SK-II’s global celebrity ambassadors Haruka Ayase, Tang Wei, MINA of TWICE, and Qiu Tian. These ambassadors will share their own stories about how PITERA has transformed their skin, and they will also be on hand to answer questions from visitors.

The SK-II Secret Key House is a unique opportunity to learn more about PITERA and its many benefits. It is also a chance to experience the brand’s commitment to innovation and its dedication to helping women achieve their skin goals.

Saturday July 29th and Sunday July 30th
11:00am to 10:00pm
5-chōme-11-5 Jingūmae, Shibuya City, Tokyo 150-0001, Japan

Read also: Review: Is SK-II Worth Adding To Your Skincare Regime?