SHISEIDO partners Lazada to launch first omni-channel experience in Southeast Asia for Perfect Power Beauty Trio

Japanese beauty brand SHISEIDO is partnering with e-commerce platform Lazada to enhance the retail experience for their consumers in Southeast Asia. The campaign, Perfect Power, is the brand’s omni-channel campaign across Southeast Asia and will feature the Perfect Power trio set, which includes Eudermine Activating Essence, Ultimune Serum, and Essential Energy Moisturizer, a 3-step skincare regimen that’s designed to provide 10x skincare efficacy and achieve healthy skin in three weeks.

The campaign will also feature a multi-sensorial experience at SHISEIDO’s physical stores and pop-ups in Malaysia, Thailand, and Vietnam, including a customised SHISEIDO x Lazada co-branded packaging, personalised skincare consultations and facial services.

Perfect Power trio set

In addition, pre-launch of the Perfect Power trio set, and super value bundle offers will be first made available on LazMall from 6 June 2023, in the lead up to Lazada Super Brand Day on 22 June 2023. Online consumers may also redeem free Power Trio sample kits with no minimum spend via LazMall’s new Try and Buy feature under the Lazada app.

Aside from a co-branded SHISEIDO x Lazada exclusive Power Trio starter gift set, there will be Lazada-exclusive pre-sale and Super Brand Day offers on SHISEIDO bestsellers. Consumers can also participate in a SHISEIDO x Lazada game and livestreams hosted on Lazada platforms to win attractive prizes.

Learn more about the promotion at

Read also: Activate Your Skin’s Self-Restoring Power with Shiseido’s New Eudermine Activating Essence