Korean superstar of boy group Super Junior, Siwon Choi made a special appearance at Nature’s Playground, Sunway Pyramid last Saturday for the launch of Kiehl’s Made Better. The pop up opens to public for 7 days from 26 June to 2 July 2019 at Lower Ground 2, Blue Concourse, Sunway Pyramid.
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The concourse transformed into a larger than life playground – a fun way for new and old friends of Kiehl’s to engage with the brand and learn more about Kiehl’s naturally-derived ingredients, ethos and core products.
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Siwon’s super-fans waited for his arrival as early as 8:00am. The Blue Concourse was quickly filled with thousands of fans, chanting his name in anticipation of his arrival at 2:00pm.
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To reinforce Kiehl’s Made Better campaign, Siwon shared personal stories undertaking recycling, efforts and advice on making the world a greener and healthier place. ”I believe in two things: Mission & Responsibility. Protect our planet for the future of our next generation”, said Siwon.
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Since 1851, Kiehl’s has been dedicated to using more sustainably sourced and naturally derived ingredients, using responsible packaging and manufacturing, and are committed to a future Made Better, an ongoing efforts in sustainability through 5 pillars:
- Using NATURALLY DERIVED INGREDIENTS
- Ingredients which are SUSTAINABLY SOURCED
- Using POST-CONSUMER RECYCLED MATERIALS
- Dedication towards RESPONSIBLE PACKAGING & MANUFACTURTING
- KIEHL’S GIVES– our support for the communities for, HIV/Aids research, children’s well-being & environmental education
Read also: #NewIn Kiehl’s Made Better x John Legend Limited Edition Rare Earth Mask