Helena Rubinstein Expands in Malaysia with Second Boutique at Mid Valley Megamall

A new chapter in luxury skincare unfolds as Helena Rubinstein opens its second boutique in Malaysia, located at Mid Valley Megamall. Celebrated for its fusion of cutting-edge science and avant-garde beauty, the brand continues its legacy of innovation—offering Malaysian skincare enthusiasts access to its most iconic creations, including the Replasty Age Recovery Night cream, famously dubbed the ‘Black Bandage Cream.’

Spanning 720sqm, the new boutique is a haven of elegance and precision. Visitors can explore three immersive zones: a showcase of cult-favourite products, an expert skin diagnosis and treatment suite with a private facial cabin, and a dedicated legacy corner that honours the visionary founder, Madame Helena Rubinstein. A striking glass-blown art piece by B. Jane Cowie symbolizes the brand’s commitment to scientific expertise at the cellular level.

Helena Rubinstein’s journey continues with brand partner Michelle Yeoh, uniting two icons in a shared mission to empower modern women through beauty, innovation, and resilience.

The grand opening of Helena Rubinstein’s new boutique at Mid Valley Megamall welcomed esteemed guests and media friends for an exclusive experience. Attendees were treated to personalised skin analysis and luxurious hand massage services, while exploring the brand’s signature high-performance skincare products—further immersing themselves in the legacy of scientific beauty Helena Rubinstein is renowned for.

To book a consultation or facial appointment, visit the boutique at G-007, Ground Floor, Mid Valley Megamall or contact +6012-881 1782 via WhatsApp.

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