French Cosmetics Brand NUXE Relaunches in Malaysia

NUXE, one of the leading French cosmetics brands in pharmacies is back in Malaysia. The brand is founded in the 1990s, by entrepreneur Aliza Jabès, and it has grown from a small Paris-based research laboratory to an international brand with a strong portfolio of effective and ultra-sensorial face and body care products, formulated with its patented botanical active ingredients.

NUXE has developed a multitude of skin care ranges, targeted at the various needs of its customers who are at different ages, and covering all skin types as well as responding to different skin concerns.


A vegan skincare range with ingredients of over 95% are of natural origin, VERY ROSE features a star ingredient – Rose Floral Water (Rosa Damascena) that’s obtained through steam distillation of whole roses. This botanical hydrolate provides softness and soothing for all skin types, including very sensitive skin.

VERY ROSE offers the perfect compromise between high effectiveness and skin’s natural balance, in formulas with a physiological pH(2) close to that of the skin. NUXE research has carefully selected the most appropriate cleansing agents to ensure effective removal of everyday impurities from the skin whilst preserving its ecosystem.

For an even gentler action, they are combined with a Skin-Respect Complex consisting of 100% botanical origin Moisturising Sugars. These sugars are capable of capturing and trapping water deep within the skin, as well as increasing the skin’s water reserves. They therefore have a moisturising effect and reinforce the function of the skin barrier.


A three step routine specifically designed for combination skin, with moisturising of White Waterlily and the exclusive skin-beautifying, NUXE patented “Natural Blur Complex”, to give you fresh, clear skin.

Crème Fraîche® de Beauté

Designed for sensitive skin, Crème fraîche® beauty range offers a skincare routine that is both hydrating and soothing – with a unique combination of plant milks and seaweed extracts.It is a whole range of anti-pollution moisturisers that ensure continuous hydration of all layers of dehydrated skin for 48 hours. Its new formula offers the skin of the face a real shield against pollution and a soft feeling of soothing. Each product in the range provides exceptional pleasure of use thanks to voluptuous textures with delicious scents.

Merveillance® Expert

Ideal for those with mature skin types, Merveillance® Expert is an anti-ageing line formulated with 12 “active” molecules with exceptional anti-wrinkle properties at the heart of a newly decoded flower, the Daylily. The result of several years of research with 3 patents pending, the Merveillance® Expert range helps fill in established wrinkles and plumps where skin has lost its firmness.

Rêve de Miel®

Rêve de Miel® skincare range provides ideal comfort to dry and very dry skin. The inimitable Rêve de Miel® collection combines the nourishing action of precious botanical oils and the softening effect of Honey to hydrate, soften and comfort the skin. The powerful combination of Honey with precious botanical oils features in the effective and ultra-comforting face and body formulas for dry and sensitive skin.

NUXE is a beauty brand with environmental and sustainability at its core. This approach is reflected at each step of the design process for their skincare products, from selection of natural active ingredients to packaging and formulation. The geographical origins of active ingredients in NUXE skincare products are fully traceable. Furthermore, they are committed to prioritising crops over wild harvesting and prohibit the use of CITES regulated materials (protected plant species).

They design rinse-off formulas which are more than 80% biodegradable, to limit the environmental impact of their products. No plastic microbeads is being used in their exfoliators but only natural-origin exfoliant particles. All the NUXE formulas are vegan and cruelty-free with no ingredients or derivatives of animal origin (except for Rêve de Miel® which contains hive derivatives) and no animal testing.

They also adopt the same approach to the packaging by using exclusive eco-designed 50-mL jars made from recycled materials. 

For anyone who’s interested to try out their skincare products, NUXE is available exclusively online on, official Lazada LazMall Flagship Store and Nuxe Shopee Mall as well as major selected guardian stores.

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