This holiday season, SK-II invites beauty lovers into a realm of wonder, radiance, and transformation with the arrival of Pitekuma, the enchanting festive bear who brings Crystal Clear Joy wherever he goes. Born from the legendary power of PITERA, SK-II’s iconic skincare ingredient, Pitekuma symbolizes the journey to beautifully clear, refined, radiant skin — a tradition cherished by SK-II devotees worldwide.
PITERA, crafted through a proprietary yeast fermentation process, mirrors the skin’s Natural Moisturizing Factors, allowing it to be absorbed quickly and deeply. Bursting with over 50 micronutrients, it helps refine texture, clarity, and glow — making it the perfect inspiration for this year’s festive celebration.
At the heart of SK-II’s 2025 holiday lineup is the Festive Best Collection Kit (RM365), a luxurious ritual designed to deliver radiant, crystal clear skin. Housed in a beautifully crafted holiday gift bag, the set includes:
- Facial Treatment Essence (75ml)
- GenOptics InfinitAura Essence (10ml)
- SKINPOWER Advanced Cream (15g)
- Exclusive Pitekuma Bear Bag Charm
Whether as a thoughtful gift or an indulgence for yourself, this collection is a complete celebration of skin transformation.
Furthermore, SK-II fans can look forward to:
Receive an adorable Festive Bear Bag Charm with every SK-II Festive Best Collection Kit—or with any purchase of the Facial Treatment Essence (230ml), GenOptics InfinitAura Essence (50ml), or SKINPOWER Advanced Cream / Airy Cream (80g).
The Pitekuma Bear Jewelry Tray:
a charming gift-with-purchase at selected location
Exclusive MINA postcards:
available with minimum spend beginning November
These accessories elevate the gifting experience with touches of holiday cheer.
Step into Pitekuma’s whimsical world at SK-II’s festive pop-up, happening 13–19 October at Isetan Gardens East Lobby. Visitors can enjoy:
- Personalised skin consultations
- Interactive PITERA™ experiences
- Exclusive festive merchandise and gifts
The SK-II Festive Best Collection Kit is now available at the SK-II Concept Store at Mid Valley Megamall, all SK-II counters, and online retailers.
