Sephora Malaysia Welcomes Five Cruelty-Free Powerhouse Brands on April 18th!

Calling all beauty enthusiasts! Get ready to elevate your beauty game because Sephora Malaysia is welcoming a wave of five exciting new powerhouse brands on April 18th, 2024, and it’s about to redefine your beauty routine. Kosas, Urban Jungle, esmi Skin Minerals, Krave Beauty, and Then I Met You – these are the names you need to remember. Each brand brings a unique approach to the table, catering to a range of preferences and priorities.


The Skincare-Makeup Hybrid We’ve Been Craving

Forget everything you thought you knew about makeup! Kosas is here to change the game. This cult-favourite brand champions a “skincare first” philosophy, offering products that enhance your natural beauty while nourishing your skin. Think quick, easy applications that leave you feeling confident and radiant, all without compromising on healthy skin.

Urban Jungle

Unleash Your Inner City Chic

Calling all trendsetters! Urban Jungle is a vibrant, cruelty-free brand that injects a dose of city life into your beauty routine. Drawing inspiration from the dynamic energy of the “Urban Jungle,” this Australian import isn’t just about cosmetics – it’s a movement. Get ready for innovative, accessible products that empower you to express your unique style with ease.

esmi Skin Minerals

Holistic Skincare for All

Australian skincare powerhouse esmi Skin Minerals is finally landing on Malaysian shores! This cruelty-free and vegan brand boasts a comprehensive range of products designed to cater to a wide range of skin types. From their hero product, the Hyaluronic Hydrating Serum, to their transformative cleansers and moisturizers, esmi offers a holistic approach to skincare that prioritizes both efficacy and skin health.

Krave Beauty

Less is More for Healthy, Glowing Skin

Feeling overwhelmed by a complicated skincare routine? Krave Beauty is here to simplify things! This brand champions “skin-loving” products that prioritize gentle, nourishing formulations and advocate for listening to your skin’s unique needs. Ditch the harsh treatments and focus on hydration and protection with Krave’s high-quality, transparent ingredient lists.

Then I Met You

A Luxurious Journey to Korean Beauty

Soko Glam founder Charlotte Cho brings her passion for Korean skincare to life with Then I Met You. Inspired by ancient rituals and infused with luxurious ingredients like persimmon, ginseng, and fermented rice, this brand offers an experience that transcends mere effectiveness. It’s skincare that nourishes your soul, leaving you feeling pampered and revitalised.

Head over to Sephora Malaysia on April 18th or browse online to discover these incredible new brands. Get ready to experiment, express yourself, and embark on a journey of self-discovery and vibrant beauty expression!

Read also: Discover the Latest Beauty Launches Unveiled at House of Sephora for the First Half of 2024