They say the eyes are the windows to the soul — and now, thanks to Peter Thomas Roth’s (PTR) latest innovations, they might also be portals to instant transformation.
The beauty world has been ablaze ever since a TikTok video showed under-eye puffiness vanish before our very eyes — and PTR is now building on that momentum with not one, but two brand-new launches under its cult-favorite FIRMx line.
@trinidad1967
Meet the Instant FIRMx Eye Temporary Tightener (Easy-Wear Formula) (RM210) and the Instant FIRMx Collagen Infusion Tightening Eye Patches (RM200) — both engineered to deliver fast, visible results, whether smoothing fine lines or banishing puffiness in real time. These aren’t just skincare releases; they’re the next chapter in a viral beauty phenomenon.
The excitement stems from a real sensation — the original PTR Instant FIRMx Eye Temporary Tightener that went massively viral on TikTok, with creators like @Trinidad1967 showcasing jaw-dropping before-and-after results in under three minutes. Viewers were amazed as the silicate-based formula visibly smoothed and lifted skin in real time. Dermatologists later explained that as the product dries, it gently contracts, pulling the skin taut while peptides and hydrating actives help support long-term improvements.
Now, PTR takes that viral success to new heights. The updated Easy-Wear Formula reimagines the iconic “film-forming” texture into a sheer, flexible gel that can be worn comfortably under makeup. Complete with a precision brush applicator, it’s effortless, seamless, and nothing short of magic in motion. And yes — we’ve seen it ourselves. In less than a minute, the Instant FIRMx Eye Temporary Tightener visibly smoothed and lifted tired under-eyes right before our eyes.
For those seeking deeper rejuvenation, PTR goes even further with the Instant FIRMx Collagen Infusion Tightening Eye Patches — infused with peptides, niacinamide, hyaluronic acid, seaweed extract, and caffeine to visibly firm and refresh the skin in just one to two hours. Together, the duo blends science, spectacle, and serious skincare satisfaction.
Launching exclusively at Sephora Malaysia, in-store and online on October 2, 2025, these PTR innovations are poised to become the next must-haves in your beauty arsenal. The only question left is — in a world built on instant results, will your eyes be next to transform?
