If your skincare routine could use a refresh, one homegrown beauty brand might be the new staple you didn’t know you needed. Meet ODDLY—formerly known as Sang Bulu—a Malaysian-born beauty brand with a heartfelt mission to simplify self-care and celebrate skin in all its sensitive, imperfect, real-life glory.
Launched officially on 26 June 2025, ODDLY makes its return not just with a new name, but with a new direction. The rebrand reflects its evolution from a post-pandemic idea into a fully fledged movement—one that champions comfort over perfection, and connection over convention. From its viral painless hair removal spray to everyday body care essentials, ODDLY proves that beauty doesn’t need to hurt, sting, or feel complicated.
Helmed by founder Naza Yusof, the brand’s ethos is deeply inspired by women’s real stories—beginning with a single Facebook group conversation that sparked the idea for a pregnancy-safe grooming product. Fast-forward to today, ODDLY is more than just skincare; it’s a community of women who believe self-care should be honest, inclusive, and easy to love.
The revamped product line includes:
1Sang Bulu Hair Removal Spray – the OG painless, fuss-free solution that won hearts.
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3Purity Shower Oil – a gentle, skin-softening cleanser for sensitive skin.
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5Ultimate Brightening Roll-On Remedy – a brightening and repairing deodorant made with ethically sourced ingredients.
All products are proudly KKM-certified, locally made, and cruelty-free, giving Malaysian consumers more reasons to shop local with pride. ODDLY’s minimalist yet effective approach has already earned them a Top 10 Winner spot at the Selangor E-Commerce Xccelerator (ECX) 2024 and the SIDEC Women Trailblazer Award.
“ODDLY’s story has always been shaped by the women who use it,” shares Naza. “It’s never been about fitting into a mold of beauty—but creating something that supports and celebrates real life, in all its stages.”
Visit www.oddly.my and follow @oddly.my on social platforms. First-time buyers can enjoy 10% off on their first order—perfect for discovering why ODDLY’s self-care story is just getting started.
