Making a Rare Impact: SEPHORA and Rare Beauty Unite for World Mental Health Day

SEPHORA and Rare Beauty are joining hands for the Make a Rare Impact campaign, a powerful collaboration in honor of World Mental Health Day. This global initiative aims to raise awareness, provide education, and champion mental health advocacy.

On 10.10, SEPHORA will contribute 100% of Rare Beauty product sales to the Rare Impact Fund, a noble effort to break the stigma around mental health and increase access to services and education for young people worldwide.

Selena Gomez, the visionary behind Rare Beauty and the Rare Impact Fund, expressed her commitment to tackling the pressing mental health crisis faced by young individuals. The Rare Impact Fund, launched in 2020, donates one percent of all Rare Beauty sales, reaching over 740,000 young people, 10,000 educators, and 367 educational systems.

With partners like SEPHORA, Rare Beauty strives to continue fostering acceptance and positivity within the beauty industry while supporting mental health organisations globally.

To learn more about the Rare Impact Fund, visit

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