Sephora Revamps Beauty Pass Loyalty Program and Introduces The Gold Tier for Members


Sephora’s revamping their Beauty Pass loyalty program on 24th October 2016 and this time they’re introducing the Sephora Gold tier, an exciting addition to the existing Sephora Black and Sephora White tiers. The Beauty Pass program currently offers members a welcome gift, a 10% voucher for every 250 points earned, a birthday gift, birthday brow service, as well as regular offers, news, and tips.

The revamped program will give members more opportunities to earn points by writing product reviews and updating their beauty profile online, in addition to shopping at Sephora across Southeast Asia, China, Australia and New Zealand. In return, members can redeem their points for deluxe samples, 10% off rewards and curated beauty sets from the Rewards Boutique.

“Through the improved program, members are given the freedom to use their points for a choice of exciting gifts from celebrated brands in makeup and skincare,” said Cindy Lee, Country Manager of Sephora Malaysia. “In addition, the introduction of the Sephora Gold tier is to reward our loyal members with exclusive privileges.”

Sephora Gold members can enjoy a complimentary makeover once-a-month, early access to private sales and first access to exclusive product and brand launches in addition to the Sephora Black tier benefits. Current Sephora Black members can upgrade their membership by spending a minimum of RM4,500 every 12 months. They can also maintain their status with an annual minimum spending of RM900.

Here’s a breakdown of the White, Black, and Gold Tier Beauty Pass Loyalty Program:

Sephora Beauty Pass Loyalty Program InformationFor more information, visit or Sephora Malaysia’s Facebook page and Instagram.

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