M·A·C’s New Studio Radiance Serum-Powered Foundation: Get Lit from Within

M·A·C COSMETICS, the professional makeup brand, recently held a spotlight event at The Grounds KL to mark the official launch of their new, innovative, and all-inclusive foundation, the M·A·C Studio Radiance Serum-Powered Foundation, the new radiant counterpart to the brand’s existing and iconic foundation, the M·A·C Studio Fix Fluid SPF 15.

Cheryl Joannides, General Manager of Estée Lauder Companies giving a welcome note.

The M·A·C Studio Radiance Serum-Powered Foundation is powered by an 80% skincare base with 33 skincare ingredients, including a 10% hyaluronic acid solution that delivers plumper, smoother, and more radiant skin. It also features a cocktail of powerful skin-caring superfoods, such as olive and jojoba oils, to condition skin for a healthier-looking glow, plus vitamin E to protect skin from pollution and blue light.

M·A·C Studio Radiance Serum-Powered Foundation
Syahidah Rahman, M.A.C Senior National Education Manager demonstrating the latest makeup trend

The lightweight, cushiony gel texture of the foundation is designed for customised, medium buildable coverage to instantly even out complexion, while blurring out the appearance of pores, skin redness, dark spots, and dry fine lines.

At the event, guests were able to find their perfect shade with the assistance of M·A·C artists thanks to a star ingredient – an Artist-Curated Radiance Blend, made from silver and gold pearlescent particles specifically crafted to complement unique skin tones and undertones.

Guests also enjoyed snapping photos at the Radiance Pool, designing their own decadent gold-topped Lit Treats, and engaging in fun Keep It Lit party games for a chance to win the M·A·C Fix+ Stay Over Deluxe Samples.

For the complete glow up, guests were invited to discover the Hyper Real Skincare line and Locked Kiss Ink™ at the More To Glow area, and to utilize a specially designed Studio Radiance Serum-Powered Foundation AR Filter on Facebook and Instagram to showcase their glow up virtually, anytime and anywhere.

The M·A·C Studio Radiance Serum-Powered Foundation is now available in Malaysia at all M∙A·C Stores, online at maccosmetics.com.my and M∙A·C Official Store on Lazada, retailing at RM190.00 for 30ml.

Read also: M.A.C Studio Fix, an all-rounded foundation that works for literally everyone!