Recently one cosmetics company in particular grabbed our attention—IT Cosmetics, a top-selling prestige makeup and skincare brand, developed with top plastic surgeons.
IT Cosmetics – which stands for Innovative Technology – is founded by American entrepreneur and former journalist Jamie Kern Lima who suffered for for rosacea for a long time. She works hand in hand with leading plastic surgeons to create innovative, clinically-proven, problem-solving makeup and skin care. Having launched the brand in 2008 after spending much of her life struggling to flawlessly cover up her severe rosacea and hyperpigmentation with other products that simply wouldn’t work.
Over the years IT Cosmetics has consistently been a good hit especially in the United States. The first product that got people talking about It Cosmetics was the “IT Cosmetics Bye Bye Under”. As reported by Allure, when Lima presented the product on QVC in 2010, it sold out in just minutes.
IT Cosmetics is now available on Sephora.my and on October 27 onwards at Sephora retail outlets.
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