IT Cosmetics has become the big winner in the QVC Customer Choice Beauty Awards for 2016 by sweeping away 12 QVC Customer Choice Beauty Awards, giving the brand a total of 33 QVC Customer Choice Beauty Awards since launching on QVC in 2010.
We live and breathe to create game-changing products that are life-changing in the hands of real women, so for women to love IT and vote for IT—that means everything to us – says Jamie Kern Lima, co-founder and CEO of IT Cosmetics.
Each year, QVC customers have an opportunity to vote for their favorite beauty products across multiple categories. For this year’s awards, IT Cosmetic won in the categories of Best Liquid Foundation, Best Powder Foundation, Best Concealer, Best Eyeshadow, Best Eyeliner, Best Mascara, Best Brow, Best New Innovation, Best Highlighter, Best SPF Product, Best Face Bronzer and Best Desert Island Product as follows:
Best Liquid Foundation: CC+™ Cream with SPF 50+ 
Best Powder Foundation: Celebration Foundation™
Best Concealer: Bye Bye Under Eye™ Concealer
Best Eyeshadow: Naturally Pretty™ Eyeshadow Trio
Best Eyeliner: No-Tug™ Anti-Aging Eyeliner
Best Mascara: Superhero™ Elastic Stretch Volumizing Mascara
Best Brow: Brow Power™ Universal Brow Pencil
Best New Innovation: Bye Bye Makeup™ 3-in-1 Makeup Melting Balm
Best Highlighter: Hello Light Crème™ Luminizer
Best SPF Product: Celebration Foundation™ with SPF 50+
Best Face Bronzer: Sunshine in a Compact™
Best Desert Island Product: Full Coverage Physical SPF 50+ CC+™ Cream w/Brush
Find out the full list of 2016 QVC Customer Choice Beauty Award Winners here.
