The world’s first L’OCCITANE Hotel Pop-Up Concept Event will take place from May 26 to June 11 at Pavilion Bukit Jalil in Kuala Lumpur. The event offers an immersive experience where guests can witness the beauty of nature and be transported to magical destinations through projection rooms. The event boasts a massive 13,000 square foot space, making it the brand’s most experiential event ever in the Asia-Pacific region. Guests can explore an Almond Forest in Valensole and an endless Immortelle Flower Field in Corsica. After Kuala Lumpur, the event will move to other Asian cities.
L’OCCITANE has created a unique hotel concept journey that will take visitors on an immersive and visually stunning experience, showcasing the brand’s commitment to sustainability and replanting trees. The journey begins in the Almond Spa, where visitors are transported to a beautiful Almond forest in Valensole and can interactively plant and name Almond trees. They can then experience the pampering effects of L’OCCITANE’s bestselling Almond products in the en-suite bathroom.
Next, visitors can explore the 5 Essential Oils Bar, where they learn about the brand’s hair care range and receive customized hair care consultations. The bar is decorated with upcycled plastic packaging, highlighting the brand’s use of recycled plastic in its bottles. Visitors can enjoy a delicious juice blend while discovering their unique mix of hair care products.
The highlight of the journey takes place in the Immortelle Suite, where visitors witness the resilience of the Immortelle flower throughout different seasons and learn how L’OCCITANE harnesses its power to create its bestselling anti-aging range, Immortelle Divine. Visitors can try these products in an actual hotel suite decorated with upcycled L’OCCITANE beauty empties.
Finally, visitors can purchase any of the products they have experienced at the Gift Shop, which highlights L’OCCITANE’s commitment to reducing waste and promoting sustainability through its use of sustainable packaging materials. The hotel concept journey offers a unique and immersive experience that showcases L’OCCITANE’s commitment to sustainability and high-quality products. Event-exclusive products are also up for grabs at the Gift Shop, while stocks last.
Being the brand’s largest ever event in the Asia-Pacific region since 2019, the L’OCCITANE Hotel Concept Pop Up Event is a celebration of L’OCCITANE’s commitment to environmental responsibility, showcasing the brand’s dedication to natural ingredients, eco-friendliness as well as powerful skin, hair and body care that are pampering yet sustainable.
Mark your calendar so that you can plan a trip to the L’OCCITANE Hotel Pop-Up accordingly!
L’OCCITANE Hotel Pop-Up
Venue: Pavilion Bukit Jalil, Lot 3.28.00 Level 3 (Orange Zone) (google map)
Date: May 26 to June 11, 2023